Pablo Ferro, the creator of such film title classics as Dr.Strangelove and The Thomas Crown Affair, will receive the AIGA Medal for Lifetime Achievement this year. It is well deserved, too. Also this year Pablo Ferro, the movie will be released. You can see a short trailer of this partly animated extravaganza here.
The film, directed by Richard Goldgewicht, is a live action/animation documentary. For those who do not know, Ferro, a former animator and comic book artist who became a legendary designer behind dozens of renowned movie main titles, graphic sequences, and commercials, worked with the greatest names in film–everyone from Bill Tytla to Stanley Kubrick. The documentary will be narrated by Jeff Bridges. Here’s a link to his PROMAX/BDA Lifetime Achievement Award in 2005. And check out his title sequence reel below or here.
This has been true for some time, but now more than ever, it’s impossible for any one person (or even a team of reasonable size) to keep up with all the clips uploaded to YouTube. According to an official blog post, about 20 hours of video are introduced to the site in every minute of real time.
Ryan Junee, a product manager, marked past milestones by writing, “In mid-2007, six hours of video were uploaded to YouTube every minute. Then it grew to eight hours per minute, then 10, then 13. In January of this year, it became 15 hours of video uploaded every minute, the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week.”
And now we’re at 20, with no end in sight. Junee, in fact, is already aiming for the rate of 24 hours of video uploaded every minute, and a new feature (an after-the-clip icon that encourages people to record video responses) has been introduced to promote more user participation.
But at the 20-hours-a-minute rate, YouTube would have needed at least 1,200 people on hand to manually screen every second of new video, and so catching and removing the clips has been a less-than-instantaneous process.
This is a very well done piece that may be a bit over-produced at times (at least for it’s core message) but hits a home run in the “make a marketing video about how we are marketing” department. Another must watch video. That’s two in one week!
If Disney isn’t going to bother rewriting stuff, why should we. As this YouTube user notes: “Looks like the Disney Vault has a purpose after all – to keep us from realizing how similar our favorite classic Disney movies truly are. According to this video, Disney only ever made one movie, and they’ve been tracing it ever since.”
I find it to be an interesting way to save on production costs ; )
