Is It Possible to Have R.O.I. in Social Media?

Social Media ROI is in demand and Connie Bensen predicts the following trends for 2010 as it relates to this ambiguous thing called social media ROI.

There is a proliferation of things to monitor, measure and manage, making it very difficult and time consuming for marketers to pull together the overall picture for integrated campaigns. There will therefore be a move towards single integrated software platforms so that campaign planning and management are integrated with web and email.

1. Companies will expect ROI from their Social Media efforts.
2. The Social Media Specialist (Community Manager) position will become mainstream.
3. Cultural shift inside of companies.
4. Social Media Monitoring will be a necessary component
5. Agencies and companies will hire data analysts
6. Integration of platforms and processes will be critical.