There is an important thing present in advertising and other design uses, that we call semiotics. Actually, it’s present in everything in our lives, so deep that we don’t always pay attention and it happens naturally. So, what is this thing that surrounds us and is so important for design and advertising? The semiotics is the study of signs, and through them, it studies the origins of meaning in different languages of communication.
It goes deep into communication languages, verbal or non-verbal, to even understand why we think about the image of a rose when we hear the word “rose”. Why is this sound or theses letters connected to this object? What is the relation between them that makes the meaning? And more, why do we think about passion when we think about the rose? Though? Just a little, but we’ll talk more about it and show how to use this knowledge for communication and persuasion.
This article is just a brief view about semiotics and interpretations, the real thing is much more complex and complicated. This is a nice video that explains in an easy way some aspects about semiotics.
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