If we remember the social in social architecture, we can continue to make new products that delight people as well as change their lives
Conflict: Who can you trust online?
Resolution: Give each user an identity, and then allow him to customize it as he sees fit. The identity allows the user to express his personality, and is typically accessed and protected via a unique log-in. Participation is rewarded by enhanced reputation and the ability to collect items in the system (bookmarks, history, relationships, and so on).
Conflict: On a website with thousands or millions of people, how do you make sure you can keep track of the people you care about?
Resolution: Create ways for people to identify, connect, and organize the people they care about, as well as the information those people produce. The complexity of relationship classification depends on how your customers will use your website.
Conflict: If there’s nothing to do on a site, then it doesn’t matter if all your friends are there or not. The site has no more interest than an address book, and it won’t get affection or traffic.
Resolution: Create activities that are useful to individuals but are much improved by group participation.
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