Scott Monty – “Social Media is a Commitment”

Scott Monty is the head of social media at Ford Motor Company (formally of crayon) and spends his time helping you with your questions about Ford (ala ComcastCares) but has recently been throwing out some wisdom on social networking/media.

After seeing the sheer amount of re-tweeting that’s been surrounding him today I thought I would share some of his quotes with you. Here are some I’ve complied.

“ROI is a campaign metric; Social Media is a commitment…. What’s the ROI of putting your pants on in the morning?” 

“LinkedIn is the business meeting; Facebook is the hallway conversation; Twitter is the cocktail party.”

“Coming down from the ivory tower every once in a while and interacting with your customers is an important aspect of any business. It’s so important not to lose touch with the people that actually touch and use your products, to hear what they have to tell you and to be open about receiving feedback.”

“Social media is a karmic business, and you have to give in order to receive. Share you knowledge and information freely. Create an ebook with valuable tips and give it away on your blog or site. Go out of your way to connect people and to show you’re willing to give something before you get something.”

“So when it’s time to make your own announcement, launch a campaign, or build awareness, you should ask yourself: what’s the most effective way of telling your story?”

You can check out his blog.

Or Follow on Twitter: @scottmonty