Will We Be Mourning Your Brand or Industry Next?
Before you go reaching for the box of tissue, this presentation isn’t meant to be a downer. It’s to inspire new innovative ways for looking at your business. It’s quite simple really, those brands that can rethink and re-imagine their core strategies will live longer, healthier, and more prosperous lives. But those that fail to embrace change and take intelligent risks, will likely become another sad statistic.
Is your business model as sound as it is fearless? Is your brand strategy as compelling as it is differentiating? It’s time to pay tribute to some recent unexpected traumas, epic disasters, and shocking casualties of the new economy.
From Wikipedia: Ed Fella (born 1938) is an artist, educator and graphic designer whose work has had an important influence on contemporary typography. He practiced professionally as a commercial artist in Detroit for 30 years before receiving an MFA in Design from the Cranbrook Academy of Art in 1987. He has since devoted his time to teaching at the California Institute of the Arts and his own unique self-published work which has appeared in many design publications and anthologies. In 1997 he received the Chrysler Award and in 1999 an Honorary Doctorate from CCS in Detroit. His work is in the National Design Museum and MoMA in New York.
Social Media ROI is in demand and Connie Bensen predicts the following trends for 2010 as it relates to this ambiguous thing called social media ROI.
There is a proliferation of things to monitor, measure and manage, making it very difficult and time consuming for marketers to pull together the overall picture for integrated campaigns. There will therefore be a move towards single integrated software platforms so that campaign planning and management are integrated with web and email.
Companies will expect ROI from their Social Media efforts.
The Social Media Specialist (Community Manager) position will become mainstream.
Cultural shift inside of companies.
Social Media Monitoring will be a necessary component
Agencies and companies will hire data analysts
Integration of platforms and processes will be critical.
Take time today to look at yourself in the mirror and remember the things about you that make you great. Don’t look at what others are doing or judge yourself by their accomplishments it will only distract you from the real things that you, and only you, can make happen for yourself. Don’t look to others to hand you a perfect life on a plate.
You make the call.
Take pride in yourself and hold your head up high because you, my friend, are a beautiful and unique snowflake and don’t let the envious or the haters tell you any differently. You will push through and you will make it happen if you clear your head, breath and focus on what is possible. You can and you will do it.
“The aim of life is self-development. To realize one’s nature perfectly – that is what each of us is here for.” ~ Oscar Wilde
Spike Jonze’s new half-hour short film titled I’m Here will premiere tonight at the 2010 Sundance Film Festival. Jonze has launched an official website for the movie, which includes a streamable trailer.
Funded by Absolut Vodka, I’m Here is a robot love story celebrating a life enriched by creativity. The movie is set in contemporary L.A., where life moves at a seemingly regular pace with the exception of a certain amount of robot residents who love among the population. A male robot librarian lives a solitary and methodical life — devoid of creativity, joy and passion – until he meets an adventurous and free spirited female robot.
This is from 2007 so it’s interesting to see them talk about Twitter and how it’s the “new instant messaging”. Either way this is an absolutely hilarious and well-prepared presentation by two of the most notable names in web development. The hour closes with a serious summary of the impact of web 2.0, what it really means, and what direction it should go in.
Notable Quotes:
“Web 2.0 is a state of mind. It’s a zen thing. The sound of one hand clapping.”
“In this design, what’s important are the reflections; lots and lots of reflections. Everything’s wet in web 2.0 — wet floor, wet ceiling. So this is a great example of the web 2.0 design style.”
“And remember, Ajax is more than sliding, moving, and fading stuff. It’s an acronym, and that acronym stands for Accessibility Just Ain’t Xciting.”
“It’s all about community. Because none of us are as dumb as all of us.”
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery-celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from-it’s where you take them to.”
Via: Olivier Blanchard.
“As a standard formula, ROI is pretty basic, ROI = (X – Y) / Y, where X is your final value and Y is your starting value. In other words, if you invest $5 and get back $20, your ROI is (20 – 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not.”
